Created as part of Heinz’s global rebrand, this project focused on evolving a brand that already feels iconic — holding onto what makes it instantly recognizable while pushing the imagery in a more current direction.

Shot across both studio and location, the work moved between energetic, social moments and more graphic, product-focused images. A lot of the thinking went into structuring the shoot so it could stretch across both in a way that felt efficient and expansive, giving the project more range while still maintaining a clear visual thread.

The approach was to build scenes that felt bold, approachable, and appetite-driven, where food and interaction could naturally carry the frame.