Work developed with Tempur-Pedic across multiple campaigns and product launches. A big part of the process was building distinct worlds around different customer personas — shaping environments through set design, props, wardrobe, casting, and light while still maintaining a consistent visual language across the brand.

The shoots often moved between highly technical product images and looser lifestyle moments, so a lot of the work was in making those two approaches sit naturally together. Maintaining that balance over time took strong collaboration across departments, clear structure, and teams that could move quickly while still keeping the images feeling calm, believable, and lived in.