Amazon Ads is primarily a studio-driven brand, so this project was about expanding the library without losing that clean, graphic foundation. The ask was to cover a wide range of advertiser categories — tech, home, beauty, food, pets, entertainment — while making the images feel warmer, more dimensional, and connected to everyday life.

A lot of the work was in figuring out how to use simple ingredients well: color, texture, casting, set design, and natural-looking light. We moved between tabletop, portraits, and lifestyle moments, keeping the setups clean yet warm. The goal was range without fragmentation — a library broad enough to support many kinds of advertisers, but still clearly Amazon Ads.